About Plum
“Confidence is the best accessory. Jewellery is the highlight.”
Who's Plum?
India born and bred, our brand is committed to creating effortless and enduring jewellery and accessories that will become timeless pieces you cherish for years to come. The kind of modern heirlooms that are made to last, sustainably crafted with high-quality grade birla brass and 22k gold plate. Our thoughtfully designed pieces are intended to be a part of your story, whether you're purchasing plum jewellery for yourself or a loved one. We believe that our jewellery is an expression of who you are, where you've been, and where you're going.
"We love what we do and love having you along for the ride with all of us. Because it’s not just jewellery, it’s a way of life."
Our Mission.
Our mission is to give everyone something they'll love, something they can use to express themselves, and, simply put, something to put a smile on their face.
We want to invite you into our world and come along for the ride in yours. jewellery is our armor, it’s our life tapestry, our narrative. Whether instilled by us or created by you, every single piece has meaning.
To empower.
With a female-led team, we’re passionate about empowering and celebrating women in all their forms. We make jewellery for you, that will look great on him too.
To be real.
In its truest and simplest sense. We are a company made up of real people, passionate people, people who want to challenge and be challenged. We’re constantly learning and striving to do better. We hold each other up when we do well and hold ourselves accountable when we get it wrong.
Where It Began.
Cast yourselves back in India. Spotify on the radio, everyone’s wearing flares, and the first variation of what would one day become Plum is being sold on a bustling market stall. Inspired by the carefree nature of the humble plum, back then it was just a seed. One that blossomed into a range of floral-inspired jewellery brand. The first-ever employee and chief errand runner, Yash, decided to make a name for themselves and launched the jewellery brand you know and love today: PLUM. We has gone from running errands to running the show. As Creative Director and Founder he is the unofficial heart and soul of the brand who pour everything into making Plum a brand that represents us all.
"Because life is an adventure best enjoyed together."